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Andrea Holton, Founder and Owner of Soul Tides
The Rhythm of Healing ~ Nature moves in cycles. The moon pulls the tides, the seasons shift the earth, and within us, our hormones and emotions have a rhythm all their own. As a biologist and geographer, I spent years studying these external systems. But it wasn't until I was diagnosed with endometriosis that I had to turn that scientific lens inward.
The Turning Point ~ I realized that the products I relied on every day were working against my body, not with it. My hair—once my pride—became dry, dull, and lifeless. I was searching for "clean" beauty, but I found a marketplace filled with synthetic fragrances and hidden hormone disruptors.
I knew there was a better way. I decided to bridge the gap between my scientific training and my passion as a certified herbalist. I took the medicinal plants I had studied under clinical herbalists and began formulating for the scalp and soul.
The Soul Tides Promise ~ As a first-generation Latina and a scientist, I built Soul Tides to be a sanctuary of transparency. I’ve done the heavy lifting so you don’t have to. When you reach for Soul Tides, you aren't just applying products, you are honoring your internal rhythm with ingredients that are as pure as the elements we are made of.
No harsh chemicals. No synthetic fragrances. No disruptors. No animal cruelty. Just the refreshing, calm clarity of a summer morning by the sea.
Bonus fun fact: We are a small business that supports other small businesses. Everything from our ingredients, to our bottles, to our labels are sourced from other US-based small businesses.